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The importance of social media in business is growing at warp speed. With more and more people joining social media sites and using them.
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Social media gives you the power to learn more about your audience, their interests, and collect feedback. Ask your customers to share their thoughts, questions, and ideas to get to know them better. One thing you have to know about social media users is that when they say they are on social media, they are really on social media.

Social media users in the US check their accounts 17 times a day, according to an Informate Mobile Intelligence report. While a customer may visit your store once a week, they could see your social media posts in their feed multiple times during the week. Social media sites are becoming the go-to place for consumers who want to learn more about a business.

2. Invest in the right social channels.

Also, much of your activity and profiles on social media sites can be made public, meaning they can be indexed by search engines — one more way to make sure your business or organization comes up as the answer when someone is searching for a solution to a problem. Providing stellar customer service is likely already a top priority for your small business. But along with the two-way communication that social media provides, it also offers a unique opportunity to step up your customer service game and provide instant gratification to your target audience and active users.

This will allow you to showcase just how much you care about providing a memorable experience and will ensure that no customer inquiry goes unnoticed. And by monitoring social media for customer feedback and offering a response, you can drive real business results. Businesses that engage with customer service requests via social media earn percent more revenue per customer, according to Bain and Company.


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Social media platforms have completely changed the game when it comes to how small businesses think of email marketing. Not only that, but you can also use sites like Facebook to attract more readers by including a Join My Mailing List link right on your Page. Together, these two powerful tools have reshaped the marketing landscape and have really leveled the playing field for small businesses trying to better connect with current customers and reach new audiences for their business.

Today, more than half of all Americans are smartphone users and more and more businesses are offering mobile-friendly experiences. The benefit of the increased presence of mobile activity in our daily lives is huge for small businesses. Most major social networks, including Facebook, Twitter, Pinterest, and Instagram, offer free mobile apps that let business owners manage their presence on-the-go. More importantly, these apps let customers connect to their favorite sites wherever they are.

Social Media Marketing for Businesses

See how social media marketing can work for your business. Check out our Social Media Quickstarter to learn the ins and outs of the major social media networks. We hear you. Constant Contact contributor.

Using Social Media To Grow Your Brand Awareness

You'll find me online researching social media, email marketing, and small business. And watching cat Start sending the best email today.

Benefits of social media for brand building

Free for 60 days. We discuss the specific types of social media sites and what business each is right for below. In reality, you need to be on the right ones. For local businesses, that means Google My Business and Yelp. Type of audience: General; the majority of adults in the United States are on Facebook What to share: Business news, products, announcements, articles, and more Monthly traffic: 2. Almost everyone in your target audience is on Facebook.

Therefore, every business, regardless of industry, size, focus or approach, should at least have a Facebook business page and remain active with posts and updates. First, simply sign up for a Facebook business page. Next, you should add your business information to your page like hours, location and photos. In addition to creating a Facebook business page, you can also advertise on Facebook.

For more information on how to do this effectively, check out our ultimate guide on Facebook advertis ing. LinkedIn is the ultimate social media site for professionals and businesses. LinkedIn marketing is valuable for B2B businesses since it gives you the greatest visibility among potential clients, partners or customers. Every small business should at least create a LinkedIn business page as a matter of course.

Once you create your business listing on LinkedIn, you should post daily updates about your business or link to helpful content relevant to your industry. For more information on how to find great employees on LinkedIn, read our LinkedIn guide on how to find employees. Type of audience: Tech-savvy users spanning the age spectrum What to share: Time-sensitive updates, business information, shout-outs and retweets Monthly site traffic: million Recommended post frequency: times per day. Twitter is a social platform where users broadcast messages character limit , videos and images to their followers.

Twitter is an ideal social media site for businesses whose target audience consist of tech-savvy customers who want information in bite-sized chunks. To create a Twitter profile, visit the Twitter for Business page and sign up. Post updates and link to helpful articles or retweet other users three to five times a day.

Check your direct messages regularly since some customers may use your Twitter account as a de facto helpline. Type of audience: Urban and suburban millennials with a slight female skew What to share: Eye-catching visuals, product photographs, events, people and behind-the-scenes stories Monthly traffic: million Recommended post frequency: posts per week, stories per day. Instagram, owned by Facebook, is the ultimate visual social media platform.

Users are mobile, millennial and highly engaged. The average Instagram user spends from 24 to 32 minutes a day on the app. Instagram is an effective platform of choice for businesses that cater to millennial consumers. Sign up for Instagram and download the app. Post at least one photo and three to 10 stories per day about your business, products or customers. Pictures of faces, pets and flatlays are all popular on Instagram. For more information, check out our article on the best Instagram marketing tips.

How to Promote Your Business on Social Media in 2019 - London Keynote 2018

In addition to posting on Instagram, you can also advertise your business on it. For more information on how to drive engagement via Instagram ads, check out our ultimate guide on Instagram advertising. Type of audience: General consumers seeking entertainment or doing general research What to share: Informational, educational or entertaining videos Site traffic: 1. YouTube is particularly well-suited to businesses that cater to consumers, especially those that can use a how-to angle in their videos, such as a local landscaping company, mechanic or photography business.

YouTube requires a bit more time and effort than most of the other social media platforms on this list. Videos should be from three to 10 minutes long. They can be informative or instructional. Many of the videos that perform best on YouTube are how-to videos, animated explainer videos or interviews.


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Type of audience: Any Google users searching for any types of local businesses or service What to share: Create a thorough profile for your business Monthly site traffic: Google processes 3. Once you claim your location, your customers can find you online, rate you, recommend you and identify features about your business that compel them to visit you. The more information you provide, the better presence your business will have.

For more information, check out our detailed article on Google My Business.

21 Top Social Media Sites to Consider for Your Brand

Type of audience: Customers recommending, dining at or shopping at local establishments What to share: Build a full profile and to keep business information up to date and consistent Monthly site traffic: million visitors monthly Recommended post frequency: Not applicable. Yelp is a local business directory and search site that allows customers to provide ratings and recommendations based on their experience.

Customers who find your business will also search for your business on Yelp in order to see your star ratings and make a decision as to whether they will visit, eat, purchase and so on. Listing your business on Yelp makes it easy for customers to find you in Google search. Customers use Yelp as a search engine, finding locations that have high review.

As Harvard research has demonstrated , higher star ratings on Yelp lead to an increase in revenue. Yelp is primarily a review site, encouraging customers to give you a star rating and write about their experience — the good and the bad. This is a double-edged sword.

If your service and experience are poor, your ratings will decrease, which can turn customers away. For more information, check out our article on how to use Yelp for business. When you list your business on local directories like Yelp, Google My Business, and Foursquare, it is important that your name, address, phone number, and important branding information be consistent across each one.

Any discrepancy can confuse search engines and customers. Hibu can help you review your listings in local directories for accuracy and help you get listed on over 60 top websites, directories, and apps related to your business. Talk to a representative today. Type of audience: Customers wanting to visit popular or trendy locations and share socially What to share: Build a complete and consistent business profile Monthly site traffic: 50 million users Recommended post frequency: Not applicable.

21 Top Social Media Sites to Consider for Your Brand -

Foursquare is a social media app for the purpose of checking in to locations like restaurants or stores. It is ideal for brick-and-mortar businesses who want more visibility. When a Foursquare user visits a local bar, he or she will check in to that location the app, rate it and write a review. Reviews are visible to the public.

Foursquare helps your business to spread virally through active and influential Foursquare users. All you need to do is claim your listing , create your profile and allow customers to find you. Type of audience: Millennial and middle-aged females with disposable income What to share: Recipes, wardrobe, design, deco, organizational and craft ideas Monthly site traffic: million Recommended post frequency: times per week. Pinterest is an online pinboard where users can save and organize images that link to products, articles or other content.

Pinterest is the social media platform of choice for businesses that cater to a primarily female customer base. Getting started with Pinterest is a simple matter of signing up then creating a board with pins. Although it can be effective for female-centric customer bases, it does take considerable time to set up a comprehensive and attractive pinboard.

To use Pinterest to its full advantage, create pinboards that deal with your products and provide users with inspiration for using them. Snapchat is a multimedia app that allows individuals and brands to send videos, text, and selfies with filters to friends or groups. Snaps are impermanent, which creates a story-like flow to your messages.